My first foray into the backstage world at London Fashion Week was at Felder Felder, a label created by identical twins Annette and Daniela Felder. Using L'Oréal Professionel products, hair genius Johnny Engstrom wanted to counteract the grown up, polished feel of the AW13 collection with a more laid back, unfussy approach to the models' locks. Describing the look as "90s skater girl with heavy Sarah Moon influences", Johnny went for a raw but relaxed second-day hair look.
To start, Fresh Dust is applied at the roots to act as a dry shampoo and to bring any shine in the hair down to a matte texture. The hair is then sprayed with Volume Architect, a thickening blow-dry lotion, and rough sections are then twisted around with fingers and clipped up, all over the head. By blow-drying the sections while still clipped, and then simply using fingers to brush through the hair when released, natural, sexy waves are created for a relaxed, done-undone look.
Johnny's finished look contrasted with the collection beautifully - groomed but not overly so, and super easy to recreate by yourself which is always a plus! Luckily I got to see the sartorial magic happen, sitting in the FROW no less! Amazing show, here are a few shots I managed to take amidst all the excitement.. catch the professional ones here!
More posts like this coming up in the next week or so! What do you think of the Felder Felder look for this season?